What makes a diamond a diamond?

Like love itself,
a diamond is full of contra-
dictions.  It is the simplest of all
gemstones — pure carbon — like the
graphite in a lead pencil. But with a melting
point of 6,900 degrees Fahrenheit, a diamond is
also the hardest of all gemstones.  (Your diamond
gift, however,  requires the utmost care.   A cut dia-
mond can chip if it is struck at certain angles.)  What
makes a diamond a diamond, what gives it its enduring
value and beauty,  is  the  way  a  diamond  admits  and
reflects light.  A beautifully cut diamond has the ability
to absorb light and reflect it back, so that the diamond
sparkles with fire and brilliance.  A diamond in the
rough resembles a pebble on the beach — and you
could easily pass it by. It is the skill of a fine
jeweler, like the dedicated craftsmen you'll
find at Albert's that releases a dia-
mond's beauty and turns it into
a valued gift of love.